The company entered into a joint venture with Subaru in 1987, a union that spawned the Isuzu Rodeo and the Isuzu Pickup. The Trooper, an SUV available in two- or four-door form, was introduced in 1983 and quickly became popular in that new market segment. The Pup was the first Isuzu sold in the U.S. The Gemini, released a couple of years later, was the first Isuzu vehicle to be produced from the pairing.īy the 1980s, Isuzu had landed on American shores. In 1971, Isuzu entered into a partnership with General Motors. The 1960s saw the launch of passenger cars like the Florian, the Bellett and the 117 Coupe, as well as trucks like the WASP. In 1953, Isuzu rolled out the Hillman Minx passenger car, the product of a technical union with Rootes, a U.K. The company's vehicles played a significant role in Japan's reconstruction effort, and were used to ferry clothes, food and other essentials. In the postwar years, production of Isuzu trucks boomed. By 1949, the company's name had been changed to the more succinct Isuzu.
Its debut licensed offering, the A9 car, soon followed, as did its first truck, the CP.
The company forged a technical union with the U.K.-based Wolseley Motor Company in 1918. The company's roots date back to 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Company first decided to broaden its business to include automobile manufacturing. Isuzu, which means "50 bells," is the name of a river that flows through a province dotted with ancient Shinto shrines in Japan. Both of the models in its line are derived from existing GM products. In recent years, Isuzu has seen its share of hard times a lack of funding for both new product investment and marketing has forced the company to rely heavily on its partnership with GM. The company's specialized lineup is more a function of circumstance than choice. For now, Isuzu SUVs and trucks are all that you'll see at your local Isuzu dealer it's been quite a few years since there's been an Isuzu car.
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